The other day, someone asked me how I manage to predict entertainment industry trends so well. Honestly? I live and breathe the business. I’ve been obsessed with the cycles and patterns of music and pop culture since I was in 7th grade. Back then, I didn’t realize what I was doing—it just felt like a natural curiosity. Over time, I’ve learned that there’s a science to it.
God also gifted me with the ability to see patterns and processes clearly, which has been a game-changer. If I had to break down my method, here are three key areas I focus on to stay ahead of the curve.
1. History: The Blueprint for Trends
I’m a history lover, especially when it comes to music and pop culture. I’ve taken classes, watched countless documentaries, and studied every era and genre imaginable. Just the other day, I watched something on Mötley Crüe—not because I’m a fan, but because I love studying the game. My TV stays streaming music and pop culture content on YouTube, the way sports fans leave ESPN on all day.
If I ever switched careers, I’d be a music historian or music psychologist. This obsession with history has taught me to recognize patterns that often hint at shifts in the industry. For example, trends in music often reflect the cultural mood of the time—whether it’s the political climate, social movements, or even economic conditions.
By studying the history of entertainment, I can see how cycles repeat themselves. The genres may change, but the principles stay the same. It’s like watching an old playbook unfold in real time.
2. The Economy: A Silent Driver of Trends
The economy is one of the biggest indicators of what’s coming next in entertainment. It’s not about knowing stocks or following Wall Street; it’s about understanding human behavior during different economic phases.
History shows us the connection. For example, when the economy is booming, people tend to gravitate toward aspirational, flashy content. But when times are tough, audiences crave relatability and authenticity. I always say, “Hungry folks don’t want to see you twerking or bragging about your money in their face.”
Think about it: when you’re stressed or struggling, the last thing you want is someone flaunting their excess. Artists who fail to adapt to the cultural mood often lose their audience. Meanwhile, those who pivot to meet the moment thrive.
A great example of this is the rise of empowering and nostalgic music during hard times. Artists who lean into these themes often resonate more deeply with audiences. By understanding the economy, I can predict which types of content will connect and which will fall flat.
3. Time: The Generation Factor
When a generation reaches its mid-30s to early 40s, their cultural influence starts to wane. Overnight, they become “Auntie” or “Unc,” and the younger generation naturally rebels against their norms.
Take Millennials, for example. We’ve been known for our liberal values, but look at what’s happening now—our kids are leaning more conservative, not necessarily because of beliefs, but as a form of rebellion. This same energy shows up in the art they create. That’s why you see cultural shifts like the current gender wars. Both sides think they want traditional relationships, but in reality, they’re rebelling against hookup culture and struggling to communicate their desires effectively.
This generational push-and-pull plays a huge role in entertainment. Artists who understand this shift adapt their art to stay relevant. Beyoncé is a perfect example of reading the room early.
Remember when country music started creeping into the mainstream while trap was still dominant? Early adopters of country trends were mocked, but they saw the writing on the wall. Beyoncé dropped her country-inspired Lemonade tracks and later leaned into other genres like house music with Renaissance. She’s always one step ahead, opening the door for others before moving on to the next wave.
Michael Jackson was another master at this. His albums reflect how he adapted to cultural shifts:
• Off the Wall embraced disco.
• Thriller defined ’80s pop.
• Bad leaned into rock.
• Dangerous brought in New Jack Swing.
MJ didn’t create these movements, but he recognized the right moments to join them. That’s the secret to longevity: knowing when to jump in and, more importantly, when to leave before the scene gets oversaturated.
The Bigger Picture
Predicting trends in the entertainment industry isn’t about luck or guesswork—it’s about understanding the patterns shaped by history, the economy, and generational shifts. It’s about seeing how all the pieces fit together and anticipating what’s coming next.
There’s more to it, of course—I can’t give away all the sauce. But by focusing on these key areas, I’ve developed an instinct for predicting what’s next in the ever-changing world of music and entertainment.
So, if you’re trying to spot the next big thing, my advice is simple: study history, pay attention to the economy, and never underestimate the power of generational rebellion. That’s the real playbook.
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